PET GROOMINGMIAMI / 01
Turning a crowded content shelf into a clearer path to checkout.
Starting signalCart abandonment rate
ConstraintSlow decisions and approval cycles
Time frame5 months
The store had enough demand to expose the leak, but too many competing messages once shoppers reached the product and cart pages. The work centered on cleaner landing-page hierarchy, fewer competing offers, and a testing queue the team could approve quickly.
ProgressClearer offer story, smaller testing rhythm, less drop-off.
EVENT SUPPLIESSEATTLE / 02
Making repeat purchase behavior visible on a platform that had stopped scaling.
Starting signalRepeat purchase rate
ConstraintSkills and knowledge gaps
Time frame100 days
The first purchase was doing most of the work, while follow-up opportunities were scattered across disconnected tools. We mapped the post-purchase journey, prioritized a few useful customer moments, and documented the recurring checks needed to keep the system running.
ProgressClearer retention moments and repeatable channel work.
WATCHESCANADA / 03
Replacing guesswork with a calmer demand signal for a stretched team.
Starting signalEmail / SMS revenue share
ConstraintNo internal bandwidth to own the fix
Time frame3 months
The team had useful customer data, but no simple way to turn it into a weekly decision. We grouped the audience by intent, clarified the role of each owned-channel message, and built a lightweight review loop that did not depend on adding headcount.
ProgressOrganized demand data and a lightweight owned-channel cadence.